品牌: |
群狼调研 |
所在地: |
湖南 长沙市 |
起订: |
未填 |
供货总量: |
未填 |
有效期至: |
长期有效 |
详情介绍
群狼调研(长沙汽车神秘顾客测评公司)开展汽车4S店顾客满意度调查,汽车4S店顾客满意度调查通常包括以下内容:
1. 购车体验:顾客购车过程中的整体体验,包括销售员的专业知识、购车流程的顺畅性、试驾体验等。
2. 服务质量:涉及售后服务的方方面面,例如维修和保养服务的质量、等待时间、员工的友好程度和专业水平等。
3. 售后支持:顾客对售后服务的满意度,如维修保养的效率、配件供应的及时性、解决问题的能力等。
4. 车辆质量:顾客对所购车辆的质量和可靠性的评价,包括车辆外观、内饰质量、动力性能、燃油经济性等。
5. 服务设施:顾客对4S店的设施和环境的评价,如展厅的布局、洗车服务、休息区的舒适度等。
6. 价格和价值:顾客对购车价格的满意度以及所获得的价值感受,例如与竞争对手相比的价格优势、额外的附加服务等。
7. 顾客意见和建议:提供一个开放性的问题,让顾客分享他们的意见和建议,以便改进服务和满足他们的需求。
这些内容可根据具体情况进行调整和定制,以确保调查涵盖了顾客关注的关键方面。调查内容应简明扼要、易于理解,并提供评分或评价选项,以便顾客对每个方面进行评价。
群狼调研(长沙汽车行业神秘顾客测评公司)作为华中独立第三方调研机构,近年来多次开展了满意度调查项目包含了礼品展客户满意度调查、制造业会展客户满意度调查、供应商满意度调查、消费者满意度调查等第三方满意度调查项目,调查项目覆盖了国内150余个城市,通过电话调查、网络问卷、现场访问、深度访谈、焦点小组等方式调研有效样本超1,000,000个。
群狼调研(长沙比较有实力的市场调查公司)通过科学有效的项目管理与成本控制,为客户提供极具性价比的问卷调查服务,从问卷设计、前期调查、到抽样设计、现场执行,再到质控管理、数据清洗等,让市场调查更快捷、更高效、更经济、更便利、更精准。
The content of a customer satisfaction survey for an automotive 4S dealership
The content of a customer satisfaction survey for an automotive 4S dealership typically includes:
1. Purchase Experience: Overall experience during the vehicle purchase process, including salesperson's knowledge, smoothness of the purchasing process, test driving experience, etc.
2. Service Quality: Involves all aspects of after-sales service, such as the quality of maintenance and repair services, waiting time, friendliness and expertise of staff, etc.
3. After-Sales Support: Customer satisfaction with after-sales services, including the efficiency of maintenance and repair, timely availability of spare parts, problem-solving capability, etc.
4. Vehicle Quality: Customer evaluation of the quality and reliability of the purchased vehicle, including exterior appearance, interior quality, performance, fuel economy, etc.
5. Service Facilities: Customer evaluation of the dealership's facilities and environment, such as showroom layout, car washing service, comfort of the waiting area, etc.
6. Price and Value: Customer satisfaction with the purchase price and perceived value, such as price advantages compared to competitors, additional services provided, etc.
7. Customer Feedback and Suggestions: Providing an open-ended question to allow customers to share their feedback and suggestions for improving services and meeting their needs.
These content areas can be adjusted and customized based on specific circumstances to ensure that the survey covers key aspects of customer concern. The survey questions should be concise, easy to understand, and provide rating or evaluation options for customers to assess each aspect.